The People Behind Afterglow
Driven by authenticity and human connection. We're building the practice platform we wish coaches and therapists already had.
Samuel Becht, Co-Founder
Samuel is a mental health advocate dedicated to helping people reconnect with themselves and foster meaningful change. With a background in business and a deep personal journey of transformation, his work integrates emotional intelligence, embodied practice, and practical tools for personal growth.
Alongside leading Afterglow, Samuel runs Fold, a retreat centre focused on healing and self-discovery. These roles have shaped his holistic approach to wellbeing, creating spaces that encourage reflection, connection, and transformation.
Driven by authenticity and human connection, Samuel is committed to empowering practitioners to create lasting, positive change in the lives of the people they serve.
Robin Jongeneel, Co-Founder
Robin is a self-taught software engineer with a deep passion for problem-solving, system-building, and creating impactful software. With a natural intuition for programming, he finds satisfaction in developing solutions that solve real-world challenges practitioners actually face.
Alongside Afterglow, Robin specialises in tailor-made software that removes mindless, repetitive tasks so people can focus on the creative, value-adding work only they can do. His interests in Depth Psychology and personal development led him to co-found Afterglow, with the goal of building infrastructure that lets coaches and therapists do their best work, between sessions and within them.
Robin's approach is rooted in long-term relationships and a commitment to creating meaningful, lasting change through technology.
The 167 hours we kept losing
We started Afterglow because the most important hour of our week was the one we couldn't see. The session was clear. The week that followed was a black box. Clients arrived next week and we spent the first fifteen minutes asking "so, how was it?" instead of doing the work.
Every wellness app we tried served clients around us, not through us. Every practice-management tool ran our admin without touching engagement. We wanted something that respected the relationship: clients consent first, practitioners see only what was given, and the platform reduces the work rather than adding to it.
We are explicit about what we are not. We are not a self-help app. We are not a replacement for the session. We are not pretending to be FDA-cleared. We are a practice platform for the practitioner who already does good work and wants the infrastructure to match.
Want to see Afterglow in action?
Start the trial yourself or book a 20-minute walk-through with one of us.