Free tool

Dropout revenue calculator

47% of therapy clients drop out before treatment completes. Coaches see similar patterns once retention is measured. Plug in your numbers and see what dropout is costing you in annual revenue. Takes 30 seconds.

Your practice

Default dropout uses the APA industry baseline of 47%. If you have your own number, plug it in. If you've never measured it, start with the baseline.

Annual revenue at risk

€ 0 / year

Adjust the inputs to see your number.

Clients leaving early each year 0
Avg fee × months they didn't stay €0
Annual revenue lost to dropout €0

What recovers this

Practices on Afterglow report 70%+ weekly client engagement, driven by guided journal prompts, Homework, and the community layer. Every client who stays one month longer is one month of recovered fee.

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Heuristic, not a forecast. Treats every dropout as one full client-lifetime of fee forgone. Your real number depends on when in the relationship clients leave, your referral rate, and replacement velocity. Useful as an order-of-magnitude check, not as a financial projection.